International strategy

A group as diverse as FirstRand cannot be replicated in any one country. Therefore we have a 'rifle shot' approach to international expansion. We are a "Rand Specialist" and we do not have a specific target for off-shore income which we wish to achieve. More importantly our off-shore strategy is driven at business unit level but prioritised and co-ordinated at the center. Any proposed off-shore expansion must have a strategic fit with the business unit's domestic strategy and the business unit expanding overseas must be able to demonstrate a substantial competitive advantage.